Asus ROG Zephyrus G16 (2026) Opens in the UK at a Much Higher Entry Price

The 2026 ROG Zephyrus G16 appears on official UK listings from £3,199.99, while the listed 2025 model starts at £2,099.99. The key story is not only new silicon, but a bigger step-up in entry cost for buyers who were targeting the previous price tier.

What Changed

The 2026 ROG Zephyrus G16 (GU606) is now shown on official UK product pages with a starting price of £3,199.99.

A direct comparison with the currently listed 2025 Zephyrus G16 (GU605) shows a lower starting point of £2,099.99 on the same regional storefront. That is roughly a £1,100 gap, or about 52% higher at the entry level.

On paper, the new generation brings updated CPU and GPU options and higher top-end memory configurations. But the immediate buyer-facing change is the jump in the floor price.

Why It Matters

This launch matters most for shoppers who wanted a premium 16-inch gaming laptop but were still price-sensitive inside the upper-mid tier.

Concrete comparison: a buyer who could stretch to around £2,100 for the 2025 base configuration now has to move near £3,200 to enter the 2026 line.

The limiting point is simple: official list pricing does not always match real street pricing after retailer discounts, so final market value still needs confirmation after broad channel availability.

Who should care: creators and gamers planning a 2026 replacement in the UK, especially those deciding between buying late-cycle 2025 stock now or waiting for newer silicon.

Practical Takeaway

If your budget ceiling is close to £2,000-£2,400, watch discounted 2025 inventory first and treat the 2026 model as a separate, higher tier.

If you can spend above £3,000 and want the newest platform, wait for full retail listings and early thermal/performance tests before locking in a preorder.

Editorial process: Prepared from official source materials and independent reporting, then edited under Notebook Center standards for factual clarity, buyer relevance, and skepticism.